Mosaiko

Art-Athina 2011

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ART-ATHINA continues its exemplary mission of promoting art, and in particular contemporary artistic creation, making a keenly-anticipated return with its 17th edition. ART-ATHINA 2011 will take place on May 12-15, 2011 at the Faliro Pavilion (TaeKwonDo), widely regarded as the perfect venue for the event.

This year, a similar number of galleries and cultural institutions will be participating (58 and 40 respectively), offering visitors the opportunity to enjoy a panorama of contemporary Greek and international art through the work of more than 300 artists, and also through the exhibits of museums, cultural institutions and art publications. The works of art on sale at the exhibition will attract any potential buyer, since their prices will start from 300 Euros and they will even include works that could form part of museum or large private collections.

ART-ATHINA (www.art-athina.gr), which has become an internationally acclaimed art fair, was established in 1993 by the Hellenic Art Galleries Association with a view to showcasing selected Greek and international galleries and to organising important parallel art events. For yet another year, the ART-ATHINA organising team is preparing Greece’s biggest annual art event, sustained by the conviction that art is a lever for change and progress and that it can dynamically contribute to social dialogue, as well as adding colour to everyday life – a conviction borne out by the fact that last year’s fair attracted approximately 16,000 visitors and, contrary to the prevailing pessimistic financial climate, revitalized the country’s art scene.

Moreover, according to the outcome of the first ever organised public survey in the history of ART-ATHINA, which was conducted in 2010 via questionnaires, the exhibition has been attracting rising numbers of new visitors over the past two years (an impressive increase, reaching 59.2% in 2010). The survey showed the main reasons for visiting the fair were entertainment and information about the fine arts, with 71.5% of visitors’ professions not related to the arts and the majority of visitors being in the 26-35 age range.

It is worth noting that, starting from this year, the Hellenic Ministry of Culture and Tourism has incorporated ART-ATHINA in its ambitious communication programme entitled ATHENS EVERY WEEK and the fair will be the central event of the 1st ATHENS ART WEEK (9-15 May 2011).